Projects

This is a collection of freelance projects I've done over the years. I love to bring people's creative vision to life, and I will jump at any opportunity that arises.

The projects seen above are a mix of personal projects and commissioned work. Everything from the layout to the colour schemes and typography has been carefully selected to fulfill the client's needs. I like to go through the design phase step by step, understanding what the client wants and how to execute it to the best of my abilities.

Therefore, maintaining open and clear communication is a key part of my design process. Having a Communications background has deepened my understanding of how to effectively communicate with clients, and also how to create engaging and eye-catching visuals that captures more public attention.

Political Campaign

Recently, I was tasked with creating a political campaign for the 2025 Calgary elections. This was by far my favourite project that I participated in. This project really challenged me, both in terms of overall design principles and techniques. Working with the client was very different from what I was used to, as I had bring their vision to life while also creating pieces and capturing my own design style. This project has taught me a lot about working in a professional setting and following specific instructions.

I have ended up creating three separate pieces for this project, which consist of the two intro pieces that are a mailer sent out to voters to provide them with more information. I also created the voting poster that was displayed in public areas such as office buildings and local cafes.

@ Erika Ma 2026